Friday, September 23, 2016

Introduction to Logos: Branding our Reality

Branding and logos have a rich history that stem back to the necessity of identification. 

Modern of examples of the necessity of identification play out in sports.

Branding is how we establish a name or identity. Think of branding as a means of creating a reputation. This reputation becomes an identity. 

Your pet probably has a special name, keep in my what may be your pet maybe someone else's food. Food doesn't usually have the same name as your pet. So...

Naming is a reflection of our reality. We name things based upon how we identify our world around us. We make value based judgements based upon naming. It is a part of how we processes our thoughts and attempt to organize and classify our interpretation of the world. 

Our reality is always evolving, as is how we name things. Think about how much your world has changed since you were a small child. Do you name things the same? That stuffed animal who was called "fluffy," has been replaced by your waistband challenged best friend you affectionately call, "Mc Chunky." The reason is that your names are adapting to your new reality of a life that was once nap times, snack breaks, and security blankets, to the now AP exams, first jobs, and arguments of what is the greatest album of all time. 

Logos reflect how we name and brand.

The greek word "logos" is very similar to the modern word logical. Logos should should make sense. They are mathematical in the sense that people pour their money into them. In addition, the logic for why logos are designed the way they are should add up. 

One of the most effective logos of all time is the exit sign. In an emergency, there shouldn't be questions in how to respond. Logos should make instant sense, and usually exits do as well.

Logos should be simple and efficient. They will always be judged by their effectiveness to communicate economically. 

Colors = information.

Think of your favorite logos. Do the colors reflect a reality that connect you to their products?

Monday, September 19, 2016

Find a 3 logos that you love

We are starting to look at branding... Find 3 specific logos that mean something to you. Please draw these 3 logos the best you can.

I found a few more than 3 examples that reflect me.

1. What you your logo choices say about you? Do they reveal anything about your personality?

2. Do you notice a consistent story in your logos? If so what is it?

3. Analyze your choices... What are they for and why are they successful? 

Find a Gesture in What you Love

Look up some of your favorite cartoon characters you grew up with...

Draw one your favorite images that has a strong gesture.

Sunday, September 11, 2016

How to Gesture!

So what is gesture drawing? How do we do it, and why does it even matter?

Maybe one of the most famous painters who ever lived, Rembrandt, said that gesture is the, "Single most important element in drawing." Ferrell said if we can draw or painter better than Rembrandt then we don't have to use it.

Great, but what is it? A gesture drawing can be defined as the laying in of the action, form, and pose of a model/figure. but it's more than that. Gesture is the life, energy, and movement in a picture. It helps the audience anticipate momentum, and helps the artist symbolize it.

Gesture creates energy! A few lines can make a big difference. The car without the lines looks like it has no momentum.

 Just as athlete risks injury by not stretching, you gamble with wrecking your drawing by not warming up properly. Gesture is an excellent way to warm up for the big game.

A great way to start is to find how the weight is centered on the figure. Everything has a center line or a spine. The mass or weight of the object is centered around this spine. Even jelly fish have a center line.
See how the weight or mass build off the center line.

The spine or center line can indicate the line of action of a character or object.

Gesture in the right place can add expression and humor. So now we know the why we need it then how do we do it? Write the following steps down.

Next class we gesture draw!

Thursday, September 8, 2016

Intro to Gesture

Today we are studying an introduction into Gesture. Gesture is life, energy, and movement. It helps bring to life the characters in your art. We looked at Artist Chris Ayers who worked on films such as Men in Black 2 and the Penguins of Madagascar as example of how to use gesture. 

Gesture is exaggeration to emphasize feeling and emotion. It can be used fuel action and momentum in a picture. 

I  need you to draw the following image.