Monday, September 18, 2017

You Got a Business!

First, We need to find a logo that already appeals to you. I want you to redraw that logo and describe why exactly that logo works for you. It will be due after September 20th.

Next we will start designing a logo for your job.

Start thinking about ideas, but nothing solid at this stage. You are going to learn ideas that will assist you with the creative process.

Wednesday, September 13, 2017

Introduction to Logo Design...

Medieval battles were messy and confusing affairs where people basically were dressed as human can openers. The goal was to harm as many of the opposite side without harming your own. This is why early forms of heraldry and branding were created.

The last thing you wanted to do was hit someone on your own side.

So knights adorned themselves with bright colors and designs that reflected their family history, location, and other identifiers that told very quickly their story. 

In tournaments, the knights would advertise their abilities further strengthen their brand. Think of how commercials work today just minus the violence.

Even samurai had their own branding. These marking would demonstrate their allegiances.

So the concept of branding and logo design has its roots from very ancient origins and served very important purposes.

The key to understanding logo design is understanding that logos create a sense of unity and community. That's why the first logos are used to target or represent as specific group.

But logos should also beyond representing a group should be eye catching.

The logo should be appropriate for who you are representing.

The logo should not cause confusion. It should be clearly different so you can create contrast to what already exists.

Trends come and go kind of like slang language. Who still uses the words "beast." "tubular," or "epic." If you do we need to have a long discussion about more than just logos lol. However, back to focus remember what you find cool now, may not be cool years later. Think back on the music you "used to listen to."

Simplicity avoids confusion which is critical in design.

Logic like logos needs to demonstrate consistency. If an idea is inconsistent then it wont ring true.  

Balance enhances readability, and makes us feel more comfortable. The idea feels more palatable as it feels more stable. We associate instability with nervousness or in the extreme insanity. Consider this when you get into a plane or car you are trusting a brand with your life. Do you want to associate it with nervousness? While this is an important design rule, sometimes rules can be broken. With the proper justifications design rules can be broken! Test...test...and test.

Use the preconceived notions of shapes to help your design. There is a reason we feel the way we do about shapes. Exploit those feelings to use shapes as part of your design language. 

Type is voice!
Type is voice!
Type is voice!

Design is all about efficiency make the most of it!

Colors = information. That's it. They expedite a message quicker. It's like adding a turbo boost to a underlying concept. Choose wisely and keep color choices to a minimum. Remember try to use two colors or less... unless you are marketing something Ebay or Google.

What an exciting time to be alive with all of our evolving technologies, but as a result this creates design challenges. Your design needs to flexible. How does your logo for you brand look on the side of a blimp? What about on a website or t-shirt? How does it look on a smart watch?

Flexibility is critical!

Sunday, August 20, 2017

Shape vs. Form

Shape is what something looks like. Form is what something is.

Technically Garfield the cat is abstract art. If your cat looks exactly like Garfield seek medical attention immediately for both you and your cat! There are enough cat like features and impressions so that we can relate Garfield to being a cat. His shape is round because he's fat. Round is a shape. Cat is what Garfield is. Therefore cat would be Garfield's form.

There are many types of shapes but there are two basic categories... Organic or Geometric. Organic shapes occur in nature, and are often grown or shaped by naturally occurring events.

Geometric shapes which can be called inorganic or mechanical are often crafted and reflect intelligent design. Most geometric shapes require manufacturing of some sort. 

Robots such as WALL-E are built and crafted by geometric shapes. WALL-E if you look closely is  a combination of inorganic or mechanical shapes. 

Here is an example of organic shape the plant being planted by an mechanical shape WALL-E.

The way you make a complex form is to take basic shapes...

and combine them using lines.

Ever wonder where stop signs came from? Look at the shape of the hand.

The outline of an object is called a contour. It's the line brings the organic and inorganic shapes together.

Just by looking at a contour you tell what something is. What does this contour below look like? If you guessed a city skyline you'd be correct.

You can almost think of how inorganic and organic shapes are added as an mathematical equation. The equal sign being the contour or outline that brings everything together.

Number one rule: DON'T BE BORING!!!

If you are bored so is your audience. Don't copy others, but learn and be inspired by their work so you too can make something that is interesting or cool to you. 

Even the most simple task could look awesome if you combine it with something great. Vanilla ice cream can be boring, but when you add candy, fudge, and caramel you got something special.