User Experience

One of the most important things to think about is how are people going to interact with your poster. These people are called "users" and you need to think about what experience your poster will evoke with them. 

Your poster should have a focus. We call this a target. You are trying to grab a specific audience so you aren't wasting your time, money and energy. Marketing for products are often carefully designed to meet the needs based upon the demographics. 

Creating work for specific groups works, and evidence is the billions spent each day on getting people to purchase the next thing. What works for toddlers will not necessarily work for teenagers, or the elderly. So it is critical that there is a design awareness for what the product is for and whom it is intended to use it. 

Culture isn't only based upon factors such as religious backgrounds or different nationalities. Culture could also be an example of what is trending and what isn't. For example words used just three years ago may not be used today. It is important to have the design awareness to know what to use so you don't offend your audience, or turn them off by being lame. 

Below are examples of posters for very different demographics. Therefore the intended UX is varied.

Composition

http://brhscomart2.blogspot.com/2016/10/composition-how-do-we-piece-our-images.html

Gig Posters

Gig posters are what bands use to get their fans in the door. What they are not is album or CD covers. The point of gig posters is to sell the music of your favorite band to a specific demographic. 

Gig posters are part of the life blood of the modern music era as current technological trends make touring more important than music releases. Bands make most of their money from their shows versus track sells. Often bands don't even control what goes on their album or CD covers because they technically don't own the music. It is the music publishers that do. What makes gig posters special is bands or recording artists do control the gig posters. There is a direct relationship between artwork, the fans, and the musicians in gig posters.

 You are to select your favorite band, rapper, recording artist, or orchestra and begin designing thumbnails based upon your love of their music. Remember it is your job to demonstrate your knowledge of their music visually while trying to create new fans. 

The homework this weekend is to find your favorite musical artists. You are to narrow your choices to 3 possibilities. This will require you to listen to music. So listen and prepared for Tuesday!

Logo Project is Due November 3rd

1. Remember you are to design a logo for your business. 
2. Your business are the noun and adjective you pulled out of the helmet.
3. Your logo should reflect the product and services for your company that were agreed upon by you and Mr. Ferrell.
4. Your logo final logo should have at least 10 thumbnails sketches. 
5. You should test your colors.
6. The final needs to be on a 9x9 inch square piece of paper with a one inch border.
7. Your final design needs to be pre-approved by your client. (Mr. Ferrell)
8. You will be graded according to the rubric provided on the syllabus.

Fear Factor

In order to gain success we have to push through our fears of failure. As an extended jumpstart we are to draw something we are afraid of. The reason is that as artists, we are creators, who are in control. Your fears can't  harm you if you are creating a controlled environment for them. You can even make them silly.

The point is that students are being taught that many of the things we feared when we were small we no longer fear because we learned to gain control of those things in our lives. Such as, if you fear the dark, when you get older you simply turn on the light switch. The light switch we are using in our classes is our minds.

Logo Development

Don't forget that you will need to create a word illustration from a synonym of your company name.

Remember we are working on our thumbnails. We are trying to create the best design solution for our company. You will need at least 10 thumbnail drawings.

If you want a heads up to what we are going to start studying...

http://brhscomart3.blogspot.com/2016/08/intro-typography.html